Sales Force Automation (SFA) & Distributor Management System
A Complete Sales Force Automation & Distributor Management Platform for Real-Time Field Sales Visibility and Channel Growth.
Module-Wise Feature Highlights
Organizational Structure & Territory Management
- • Multi-company and multi-currency support
- • Sales hierarchy management (National, Regional, Area, Sales Officers)
- • Territory and geo-zone mapping
- • Channel-based sales structure
- • Role-based access control
Sales Team & Promoter Management
- • Sales team creation and role assignments
- • Territory and channel mapping
- • Store-level promoter management
- • Promoter attendance and activity tracking
- • Product promotion and in-store sales reporting
Field Attendance & Activity Tracking
- • Geo-tagged attendance tracking
- • Shift and field activity monitoring
- • Kilometer-based travel calculation
- • Leave and travel expense management
- • Daily activity reporting for sales teams
Primary Sales Management
- • Distributor onboarding and contract management
- • Primary order booking and invoicing
- • Distributor target setting
- • Payment tracking and outstanding monitoring
- • Distributor performance visibility
Secondary Sales Management
- • Retailer onboarding and distributor mapping
- • Secondary order entry and sales tracking
- • Scheme and margin management
- • Retailer performance monitoring
- • Sales registration and analytics
Tertiary Sales & Retail Offtake Tracking
- • Store visit tracking and activity logging
- • SKU-level sell-out monitoring
- • Retail stock audit and stock updates
- • Competitor activity tracking
- • Market intelligence reporting
PJP (Permanent Journey Plan) Management
- • Weekly and monthly route planning
- • Store visit scheduling
- • Geo-validation of visits
- • Missed visit tracking
- • Visit completion and run-rate analysis
Target & Incentive Management
- • Sales target setup by territory, SKU, or channel
- • Incentive slab configuration
- • Commission and performance calculation
- • Automated incentive reporting
- • Approval workflow for payouts
Expense Management
- • Travel expense submission
- • Kilometer-based expense calculation
- • Bill upload and verification
- • Expense approval workflows
- • Expense analytics and reporting
Distributor & Channel Management
- • Distributor onboarding and KYC management
- • Agreement and SLA management
- • Credit limit configuration
- • Distributor performance tracking
- • Distributor outstanding monitoring
Channel Inventory Management
- • SKU-level inventory tracking
- • Batch and expiry management
- • FIFO / LIFO inventory control
- • Barcode scanning support
- • Slow-moving and dead stock alerts
Pricing, Schemes & Promotions
- • Quantity-based and slab-based schemes
- • Seasonal promotional schemes
- • Retailer-specific pricing
- • Channel-based pricing rules
- • Automated scheme application during sales
Sales & Inventory Analytics
- • Primary, secondary, and tertiary sales analytics
- • Channel-wise and region-wise analysis
- • SKU-level sales insights
- • Distributor inventory aging analysis
- • Supply turnaround time monitoring
CRM Integration
- • Lead and opportunity management
- • Customer onboarding
- • Quotation management
- • Support ticketing
- • Kanban pipeline and activity calendar
Mobile App for Field Teams
- • Geo-attendance marking
- • PJP visit tracking
- • Sales and order entry
- • Stock updates and requisitions
- • Expense submission and leave requests
- • Market feedback and product insights
Management Dashboards
- • Sales target vs achievement tracking
- • Attendance and field activity monitoring
- • Sales run-rate analysis
- • Distributor outstanding tracking
- • Inventory and stock visibility
- • Sales team performance ranking
Why Our Sales Force Automation Platform
Real-Time Field Sales Visibility
Track sales team activities, store visits, and sales performance with geo-tagged attendance and mobile-based reporting.
End-to-End Channel Management
Manage the entire sales ecosystem—from company to distributor to retailer—with complete transparency and control.
Mobile-First Field Operations
Field teams can record sales, update stock, capture market intelligence, and submit expenses directly from mobile devices.
Intelligent Sales Planning
Permanent Journey Plan (PJP) management ensures optimized store coverage and better sales productivity.
Automated Incentive & Target Tracking
Automate target setting, commission calculation, and incentive payouts based on real-time performance data.
Scalable Enterprise Architecture
The platform supports multi-company, multi-territory, and multi-channel sales structures, enabling businesses to scale operations easily.
Key Business Benefits
Increase Secondary Sales
Track distributor-to-retailer sales and identify growth opportunities across territories and channels.
Improve Field Team Productivity
Structured journey planning and activity tracking ensure maximum field coverage and effective sales operations.
Strengthen Distributor Network
Provide distributors with inventory visibility, order management, and performance tracking.
Better Market Intelligence
Capture competitor information, retail stock levels, and sell-out data directly from the market.
Faster Decision Making
Real-time dashboards provide insights into sales performance, stock movement, and distributor health.
Transparent Incentive Programs
Automated target and incentive calculations ensure fairness and motivate sales teams.
Industries We Serve
FMCG & Consumer Goods
- • Manage distributors
- • Track retail sales
Textile & Apparel
- • Distributor stock tracking
- • Retailer performance
Electronics & Appliances
- • Channel partners
- • Product promotions
Pharmaceuticals & Healthcare
- • Medical representatives tracking
- • Distributor sales
Food & Beverage
- • Product movement tracking
- • Shelf availability
Building Materials & Industrial Products
- • Dealer network management
- • Regional sales tracking
Transform your field sales operations
Transform your field sales operations with a powerful Sales Force Automation platform that connects your sales teams, distributors, and retailers in one intelligent ecosystem.